share on
The “I Choose Safety. Together We Care" campaign seeks to reinforce shared responsibility in workplace safety and health, with a renewed focus on everyday behaviours and proactive risk prevention.
A new Workplace Safety and Health (WSH) campaign was launched in Singapore last week (15 May 2026) aimed at encouraging workers and employers to take a more active role in preventing accidents before they happen.
The national campaign is a tripartite initiative supported by the Ministry of Manpower, the National Trades Union Congress and the Singapore National Employers Federation. Themed “I Choose Safety. Together We Care”, shifts the focus to the everyday decisions that influence workplace safety and health. These include choosing to pause work to assess risks, speaking up when something appears unsafe, and taking active steps to look out for colleagues.
The campaign builds on the momentum of the previous “Reporting Saves Lives” campaign, which encouraged workers to report unsafe conditions and workplace risks. The latest initiative places greater emphasis on personal responsibility, collective care and the behaviours that help shape a strong workplace safety culture.
The campaign also reinforces the practice of “Pause. Check. Make it Safe”, encouraging workers to stop work where needed, assess potential hazards, and take steps to rectify risks before continuing.
According to the WSH Council, the new campaign theme reflects the importance of strengthening a workplace culture where individuals make conscious safety choices and care for one another.
In a media release, Abu Bakar Mohd Nor, Chairman of the WSH Council said that sustaining Singapore’s WSH progress would require continued commitment from employers, workers and partners to build safer and healthier workplaces.
The campaign places renewed focus on shaping everyday attitudes, behaviours and habits at work. By encouraging workers and employers to take proactive ownership of safety, it aims to foster a more deeply rooted safety culture across workplaces in Singapore.
Speaking at the campaign launch, Dinesh Vasu Dash, Minister of State for Manpower, urged employers and workers to continue placing safety at the centre of how they lead and work. He highlighted that WSH is a shared responsibility, and that a strong and resilient safety culture is built not only through systems and processes, but also through relationships and shared values.
During his speech, MOS Dinesh highlighted three important elements aimed at continuing to build a strong safety culture within workplaces: leadership, processes and persistence.
On leadership, he said it was important for employers to “walk the ground, identify hazards, listen to feedback, and truly walk the talk”, as this would set the tone for the entire organisation. Demonstrating safety leadership in the way businesses are run, he added, can make “a tremendous difference” to workplace safety culture.
He also stressed the need for strong safety processes, noting that many organisations are using technology and AI to better protect workers.
“Very often, frontline workers best understand what is needed to better protect them and improve workplace safety,” he said, adding that listening to workers strengthens trust and reinforces safety culture.
On persistence, MOS Dinesh said organisations must continue “doing the right thing” consistently, “even when nobody is watching”. While leadership and processes are important, he said follow-through matters, as small actions and habits can build a stronger and more resilient safety culture over time.
Touching on the first aspect of the campaign theme: "I Choose Safety", MOS Dinesh shared how choosing safety means taking ownership, through "identifying risks, speaking up when something is wrong, and acting early to prevent incidents before they happen."
He added that it also means leaders having to set an example and prioritise safety in both decisions and actions.
On the second part of the tagline: “Together We Care”, MOS Dinesh emphasised that workplace safety and health can never be shared alone. Instead, it is a "shared responsibility built on trust, teamwork, and a collective commitment to look out for one another."
"When we care for our colleagues, we create an environment where people feel empowered to speak up, intervene, and take action when unsafe practices are observed."
"Ultimately, building a strong safety culture is not just about rules and regulations. It is about relationships, values, and ownership," he added.
"As workplaces evolve and new risks emerge, we must continue strengthening our WSH culture and adapting our practices together."
READ MORE: Safety workgroup convened by MOM to address platform worker injuries
Lead image / WSH Council Facebook
share on
