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As companies push for faster growth and transformation, the Chief Human Resources Officer of Thai Union Group says the real challenge for HR leaders is ensuring people, capability, and culture are not left behind in the race for productivity.
Although she holds three passports, none of them Thai, Helen Snowball (pictured above), who relocated to Bangkok earlier this year, says Thailand feels like home.
Speaking about the HR landscape in Thailand in a recent interview, she says the number one challenge for HR leaders today is balancing the speed of business growth with the pace of capability and culture change.
Snowball brings extensive international experience across business management, sales leadership, and human resources. Having worked across organisations including PropertyGuru, JLL, Kraft Foods, and Coca-Cola Amatil, she joined Thai Union Group in January 2026 as Chief Human Resources Officer.
Ahead of her session at #TransformTalentTH, Snowball tells Emily Chong-Gupta that she hopes attendees will walk away with practical ideas on how HR can drive productivity and transformation while keeping people at the centre of growth. Check out the interview snippets below:
Q Please tell us a fun fact about yourself that people may not know.
I hold three passports, none of which are Thai, but this country, feels like home.
Q What do you see as the #1 challenge as a HR leader in Thailand?
Balancing speed of business growth with the pace of capability and culture change.
Q Leading through rapid transformation is not easy. What do you think is the #1 determining factor to help leading teams more effectively?
Trust — built through clear direction, honest communication, and consistent leadership behaviour.
Q A quick preview of your sharing at Transform Talent 2026 - what do you hope attendees to take away from your sharing this year?
Practical ideas on how HR can drive productivity and transformation while keeping people at the centre of growth.
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