Most residents surveyed also relate to being compassionate, with 71% believing there should be greater equality among the different ethnicities, genders, sexualities, and economic statuses.
Country club memberships, a car, a credit card —Singapore residents today are moving away from these extrinsic motivators in favour of more values-driven priorities, a new survey by Circles.Life has found.
According to the survey, which involved over 1,000 residents (90% of which were Singapore citizens and permanent residents), mental wellbeing is now taking precedence over owning a condo, and even owning a car. In particular, the top three most important priorities Singapore residents cited are:
- Having good mental wellbeing (70%)
- Spending time with those who matter the most (66%)
- Being able to live carefreely and just go with the flow (45%)
On the other hand, the top three least important priorities Singapore residents cited are:
- Being part of an exclusive club (90%)
- Owning a car (74%)
- Owning a credit card (69%)
Interestingly, the survey also noted that the youngest generation of the lot — the Gen Zs — as well as the oldest of the lot — Baby Boomers — value mental health, with 69% and 74% respectively ranking it their top life priority.
Meanwhile, 70% of Gen Xs ranked it a top priority, followed by 68% of Millennials who did so.
The generations' rankings of the remaining most important priorities were as follows:
- Spending time with those who matter the most
- Gen Zs - 67%
- Millennials - 64%
- Gen Xs - 63%
- Baby Boomers - 72%
- Being able to live carefreely and just go with the flow
- Gen Zs - 45%
- Millennials - 44%
- Gen Xs - 45%
- Baby Boomers - 46%
The new 5Cs Singapore residents may be after
In line with the above, the survey identified five new values-based 'Cs' that residents in Singapore may be seeking: Compassion, carefree, connected, courageous, and creative.
Per the findings, being compassionate is the value that Singaporeans most relate to, with 74% saying they'd like to lend a helping hand to those going through times of difficulty, and 71% believing there should be greater equality among the different ethnicities, genders, sexualities, and economic statuses.
Employee wellbeing: It’s now or never
Since so much of our time is increasingly spent working, be it at home or in the office, it is increasingly crucial for employers to prioritise workforce wellbeing.
Support, framework, training, job opportunities: Recommendations to strengthen mental wellbeing workplace measures in Singapore
This involves equipping employers, HR practitioners, supervisors, and colleagues with knowledge on supporting persons with mental health conditions and creating inclusive workplaces, through support services and resources.
For the purpose of this survey, Gen Zs are aged 18-25; Millennials 26-41; Gen Xs 42-47, and Baby Boomers 58-76 as of 2022.
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