An interactive mobile museum focusing on climate change was touring 10 different secondary schools across the city throughout October, to educate and encourage students to take action in response to today’s pressing challenges.
To inform, inspire and empower the next generation of advocates in addressing environmental challenges, L’Oréal Hong Kong has partnered with the Jockey Club Museum of Climate Change (MoCC) at The Chinese University of Hong Kong (CUHK), to co-create an interactive mobile museum focusing on climate change.
With the theme of “The Fading Colours of Coral”, the museum was curated to infuse multiple elements, including educational content, interactive games powered by augmented reality, coral exhibits, and a variety of information to raise awareness of climate change and its impacts on marine biodiversity, particularly the degrading of coral reef ecosystems, in a lively and interesting way.
The museum has been touring 10 different secondary schools across the city throughout October, to educate and encourage students to take action in response to today’s pressing challenges. In addition, a special feature inside the museum and in-classroom sharing sessions aims to showcase L’Oréal’s unique approach to green retail and environmental actions, inspiring students.
The museum also made special an appearance in Central on the last Sunday of October for the community to experience.
“With this summer of record-high average temperatures and record-breaking rainfall, we must act now before it is too late,” said Eva Yu, President and Managing Director, of L’Oréal Hong Kong. “We are delighted to partner with the Museum of Climate Change. This partnership reflects L’Oréal’s two key commitments: youth empowerment and environmental protection, which are deeply connected to our sense of purpose. We are committed to being a catalyst of change in the beauty sector and beyond, and to inspire the general public to join us in acting and making a real change in our eco-system.”
Launched in June 2020, "L’Oréal for the Future" is L’Oréal’s second sustainability programme. The Group is implementing a new internal transformation programme, with quantifiable objectives, to limit the impact of all its activities on climate, water, biodiversity and natural resources. These new targets will not only focus on the Group’s direct impact but also tackle its extended impact, related to the activity of its suppliers and the use of products by its consumers, including:
- reduce its greenhouse gas emissions of all scopes by 50% per finished product by 2030;
- net zero emissions by 2050;
- all its sites will have achieved carbon neutrality by 2025;
- recycle and reuse in a loop 100% of the water used in its industrial processes by 2030;
- 100% of biobased ingredients for formulas and materials for packaging will be traceable and will come from sustainable sources by 2030.
To address some of the most pressing environmental and social challenges facing the world, L’Oréal is also allocating €100mn to impact investing dedicated to the regeneration of nature and the development of the circular economy, and €50mn to a charitable endowment fund to support highly vulnerable women.
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