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In an innovative take on recruitment, automotive maker Jaguar Land Rover (JLR) has teamed up with English virtual-band Gorillaz to fast-track the recruitment of 1,000 electronic and software engineers.
The recruitment drive uses the new mixed reality app by Gorillaz, which contains a code-breaking challenge to test future engineering talent. Successful code-cracking game players will be fast-tracked through JLR’s recruitment process.
The test runs on the app by Gorillaz, which in line with the theme of virtual recruitment, comprises four four animated members: 2-D, Murdoc Niccals, Noodle and Russel Hobbs. Guitarist Noodle is signed up as Jaguar’s Formula E race team and STEM (science, technology, engineering and maths) ambassador.
The problem-solving app contains more than 4,000 code-breaking combinations.
Featuring a 360-degree environment situated in the garage of the band’s home, the app lets applicants explore a two-part challenge. The first part involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car.
The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code in Alternate Reality Game format (ARG).
The challenge takes them on a series of code breaking puzzles, that are expected to test their curiosity, persistence, lateral thinking and problem solving skills – all attributes required from software and engineering talent.
On the recruitment technique, Alex Heslop, head of electrical engineering at Jaguar Land Rover, pointed out that attracting the best talent today requires a radical rethink of how companies recruit. “Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance,” he said.
Davor Krvavac, executive creative director at B-Reel London, the tech firm behind the app, said: “This exciting collaboration between Gorillaz and Jaguar Land Rover adds an ARG layer to what is already a cutting edge mixed reality mobile experience combining AR, VR and 360.”
Jaguar Land Rover, a subsidiary of Indian automaker Tata Motors, is looking to recruit a total of 5,000 staff members this year, of which this app is expected to aid in about one-fifth of roles specific to electronic and software engineers.
Meanwhile, Jaguar Land Rover will keep traditional application methods open and CVs will be accepted. Interested applicants can download the Gorillaz App at the iTunes App Store or Google Play.
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing Ambassador, who JLR is putting at the forefront of its campaign to address the skills gap that manufacturing worldwide is facing.
All photos / Jaguar Land Rover