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You only have to look at Uber to realise that damaging your company’s reputation can have some serious, negative effects. In Uber’s case, the issues leading to the company’s downward PR spiral include some serious allegations of a sexist working culture, a failing HR department, and stealing trade secrets.
In some cases, however, it doesn’t take much to put a dent in your carefully constructed company image. Last week, Canadian food delivery company SkipTheDishes proved just that when a conversation between its hiring manager and a candidate went somewhat viral.
The Canadian start-up made the news when one of their candidates took to Twitter to share her experience applying for a job. According to the candidate, Taylor Byrnes, she had successfully completed a phone interview and was scheduled to come in for a face-to-face one, when she was told not to bother.
Applied for a job at @SkipTheDishes. They cancelled my interview b/c I asked about wages/benefits @CBC @CBCNews @ctvwinnipeg #boycottSkip pic.twitter.com/CjBdnFvY1P
— . (@feministjourney) 13 March 2017
Clearly, Byrnes was not impressed that the company felt her question about salary and benefits made her a bad fit for the company culture. And many on Twitter agreed:
@feministjourney People aren't looking for work because they have a vision of @SkipTheDishes creating world peace, they need to live. — Michael Oman-Reagan (@OmanReagan) 13 March 2017
Although SkipTheDishes was fairly quick to respond, the damage had already been done. The company reached out to Byrnes, offering her an apology and a second interview, and posted proof of this on Twitter.
(1/2) The email to Taylor does not represent #SkipTheDishes team values. We have followed up to offer heartfelt apologies & a 2nd interview. pic.twitter.com/XKYWsHXj7P
— SkipTheDishes (@SkipTheDishes) 14 March 2017
