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Google and UOB launch programme to aid Singapore SMEs in digital transformation

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Yesterday (5 August), Google and UOB launched a new training programme aimed at helping SMEs accelerate their digital transformation and compete more effectively in the digital economy.

The programme, known as SME Leadership Academy, is catered to business leaders and supported by Digital Industry Singapore (DISG) and SkillsFuture Singapore (SSG).

How the SME Leadership Academy would help SME leaders

Launched by Minister for Trade and Industry Chan Chun Sing, in an event attended by Human Resources Online, the SME Leadership Academy was developed based on feedback to groom more than 100 SMEs across industries, who sought advice on leveraging digital tools to address business issues.

In particular, the top three obstacles these SMEs faced included: internal hurdles such as a lack of effective digitalisation strategies; lack of talent with sufficient digital know-how and capacity; and cost/resource constraints

Under this new programme, SMEs will be taken through interactive discussions and lessons led by both Google and UOB business leaders, as well as leaders from other enterprises. They will also be provided with practical guidance on how to leverage on digital solutions.



Further, the programme is expected to help learn and implement data-driven HR strategies, including best practices on organisational culture, hiring and leading effective teams. It would also aid digital marketing strategies, and the use of enterprise software and tools.

Speaking further on this, Stephanie Davis, Managing Director, Google Southeast Asia, said: "SMEs are the bedrock of Singapore’s economy, and helping them succeed is paramount to building a bright future in the digital economy.

"Through the SME Leadership Academy, we are equipping business leaders with the knowledge, tools and connections to help them adapt to the changing markets and customer needs and grow profitably."

Lead photo / GooglePhoto / Priya Veeriah

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