Companies are becoming increasingly aware of the importance of social media as a way to boost their employer branding.
With securing top talent as difficult as ever, organisations that are savvy with their online channels are ahead in the race to project themselves as a desirable brand, and a destination for in-demand recruits.
Employer branding is a particular problem for homegrown Hong Kong companies – even quite large ones – and a more effective use of social media is one way to improve their image, several HR insiders have revealed to Human Resources.
“To reach and engage with people, social media is by far the best way to achieve this. There is no self respecting communications department nowadays that doesn’t harness the power of social media,” says Ton Rodenburg, employer branding strategy director at ARA M/V Human Resource Communications.
“It can leverage the social power of employees, connections and communities. Also, due to increasing possibilities in advertising, it’s now way easier to target and reach a niche audience or even that one specific person that’s extremely talented.”
So, in an increasingly digitised world, what social channels are organisations using to promote their brand to become a desirable destination? Please take a minute to complete our short poll and find out.
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