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SAP Concur® has recently unveiled the integration of two brands to provide a truly connected, customer-centric experience that scales with businesses of all sizes. According to the release: “The unified brand will enable SAP Concur to leverage and drive innovation and continue to simplify expense, travel and invoice management for greater visibility and control.”
Together, SAP and SAP Concur will continue to deliver greater scale across all markets through their deep investment in research and development so as to provide customers with the best solutions. Not only that, the two brands will continue to provide solutions that give customers visibility into spending by connecting employees with brands and apps they love. Meanwhile, the connected experience allows businesses to manage all of their spend—across expense, travel and invoice—in the cloud, and with native integration with SAP.
“Through this unified brand experience, we can tap into SAP’s vast resources to focus more than ever on innovation and our customers’ unique needs. Customers can continue to count on our commitment to help them run their businesses better,” said Jessica Shapiro, vice president, corporate marketing, SAP Concur.
Meanwhile, Alicia Tillman, chief marketing officer, SAP, commented: “Taking this next step to align these two powerful brands will help us deliver maximum value to our customers.”
“SAP strives to empower a culture of purpose, value and collaboration, and together with SAP Concur, we are committing to help businesses of all sizes run at their best,” she said.
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