In addition to improving total wellness, AXA Hong Kong and Macau strives to enhance the awareness of a healthy lifestyle and the importance of disease prevention, as shared by its Chief Employee Benefits & Wellness Officer.
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With the purpose to act for human progress by protecting what matters, AXA Hong Kong and Macau not only aims to be the insurer to provide comprehensive protection to customers, but also a holistic wellness partner to the individuals, businesses, and communities it serves.
As one of the most diversified insurers offering integrated solutions across life, health, and general insurance, AXA Hong Kong and Macau has been actively promoting total wellness to provide HR professionals and its members with better support and knowledge on health and prevention. The focus has been on keeping people healthy rather than treating them when they get sick.
Guided by its four core values: 'Customer First', 'Integrity', 'Courage' and 'One AXA', the core of AXA Hong Kong and Macau’s service commitment is continuous product innovation and customer experience enrichment. This is achieved through attentively listening to its customers and leveraging technology and digital transformation.
One example is ‘BeOnTrack’, an innovative programme that offers a groundbreaking non-insurance health management solution to safeguard the wellbeing of client's employees.
BeOnTrack is the first non-insurance product in the employee benefits industry focusing on lifestyle and behavioural changes. Encompassing a suite of 12-month health management programme tailored to customers’ needs, it equips them with expert guidance and health and wellness treatments to prevent chronic diseases or seek specialised support in women's health.
With the programme, the insurer not only strives to improve the total wellness of customers, but also enhance the awareness of corporates and even the community to a healthy lifestyle and the importance of disease prevention. In the long term, this can help people reduce future medical costs and create a healthier workforce and community.
Responding to the increasing need for specialised support in women's health, AXA Hong Kong and Macau provides further support by launching the ‘Better She’ programme under ‘BeOnTrack’. This is the first menopause health management programme in Hong Kong designed to support women in navigating menopausal transition.
Unlike traditional women’s health insurance, which emphasises illness diagnosis and treatment, ‘Better She’ offers a comprehensive health management solution for women in Hong Kong. In addition to gynecological examinations, it provides detailed health analysis, personalised treatments, and psychological consultations.
“As a lifelong partner to our customers, AXA is committed to breaking taboos and encouraging women to be more aware of menopause,” says Emily Li, Chief Employee Benefits & Wellness Officer, AXA Hong Kong and Macau (pictured above).
“We hope ‘Better She’ will be a catalyst to fostering women's health awareness and creating a supportive community, inspiring every woman in Hong Kong to take control of the physical and mental wellbeing in this important life stage.”
Looking forward, AXA Hong Kong and Macau will continue to catch up with the expectations of employers, employees, and the community with agility in its employee benefits product development, addressing the unique needs of corporates and individuals around budgets and protection.
Apart from attractive benefits, the insurer will keep on enhancing employee engagement through comprehensive wellness support, focusing on both physical health and mental wellbeing, with mind health wellness as one of its key focuses.
On top of the existing mind health support in the mind health network and the ‘Emma by AXA’ app, it will explore the offering of even more comprehensive mind health services leveraging its digital capability.
With its pioneering mind health support, health management programme and other wellness initiatives, AXA Hong Kong and Macau strives to redefine its role from an insurance provider to a health partner that helps its HR clients and members obtain better physical and mental health and foster corporate wellbeing.
Photos / AXA Hong Kong and Macau