Behind the Win: AXA Hong Kong and Macau's holistic approach to elevate workforce wellness through innovation and insight

From prevention to recovery, the insurer is redefining employee wellbeing with a connected healthcare ecosystem and data-driven insights, empowering HR teams to build healthier, happier, and more resilient workforces.

This article is brought to you by AXA Hong Kong and Macau.

In today’s dynamic workplace, rising healthcare costs, employee stress, and evolving expectations challenge HR leaders daily. As such, AXA Hong Kong and Macau believes the key to safeguarding employee wellbeing while maintaining business agility and competitiveness lies in a holistic, data-driven approach – one that goes beyond traditional insurance to deliver seamless, personalised support across every stage of the health journey.

From prevention to recovery, the insurer empowers HR teams to build healthier, happier, and more resilient workforces through innovation, empathy, and strategic insight. This commitment was recently recognised at the HR Vendors of the Year Awards 2025 in Hong Kong, where AXA Hong Kong and Macau earned gold for Best Corporate Insurance Provider and silver for Best Corporate Health & Wellness Provider.

“Winning the awards is a great honour for both our company and team,” says Emily Li, Chief Employee Benefits and Wellness Officer, AXA Hong Kong and Macau (pictured below).

“It reflects the trust and recognition we have earned from HR professionals. This acknowledgement validates our efforts and motivates us to further innovate in designing and launching employee benefits products and wellness initiatives that meet the evolving needs of corporates.”

A seamless, connected healthcare experience

AXA has built a robust healthcare ecosystem across Hong Kong, Macau, and Mainland China, protecting over 540,000 Employee Benefits members through a network of 7,000+ medical service providers and three dedicated medical centres as of June 2025. This ensures employees enjoy boundless and cost-effective access to quality care wherever they are.

Complementing this extensive network is the ‘Emma by AXA’ app, a digital gateway that streamlines access to care and wellness services. Through this platform, employees can search for doctors, book consultations, receive same-day medication delivery, and access mental health tools all in one place. This digital experience is seamlessly connected to AXA Hong Kong and Macau’s holistic wellness framework, ‘BetterMe’, which supports physical, mental, social, and financial wellbeing through tailored programmes that meet diverse workforce needs.

To further enhance care accessibility and emotional support, AXA Hong Kong and Macau offers the ‘Cancer Medical Concierge Service’, providing personalised, cross-boundary cancer care across Hong Kong and the Greater Bay Area. Employees benefit from one-on-one support, direct referrals, and transportation assistance, which helps in reducing treatment delays as well as alleviating the burden of travel and the stress of navigating complex medical systems.

Mental wellness is another pillar of AXA Hong Kong and Macau’s strategy. Digital tools like the ‘Mind Health Self-Check’ offer instant assessments and expert-backed recommendations, encouraging proactive care. Meanwhile, the ‘Better She’ programme delivers a 12-month journey focused on women’s health, combining checkups and treatments to support both mind and body.

AXA Hong Kong and Macau has also introduced the ‘AXA BeOnTrack Club’, the industry’s first insurer-led sports community, which offers guided fitness classes that promote active lifestyles and foster employee engagement.

Strategic insights for smarter HR decisions

Recognising the pressure HR teams face in balancing care quality with cost control, AXA Hong Kong and Macau offers data-driven wellness consultancy powered by ‘Power BI’ dashboards. These analytics provide granular insights into claim trends, benefit usage, and cost drivers, enabling HR leaders to optimise benefits and ensure employees receive the care they truly need.

AXA Hong Kong and Macau’s case management service further strengthens its role as a strategic HR partner. By reviewing hospital bills, offering medical advice, and supporting early return-to-work planning, the insurer helps HR teams manage complex cases with confidence and compassion.

Whether through innovative platforms or thought leadership in healthcare strategy, AXA Hong Kong and Macau continues to redefine the HR industry with solutions that are both forward-thinking and human centric.

“By supporting HR in nurturing a healthy and productive workforce, and continuously innovating through strategic partnerships, AXA delivers impactful solutions that stand out in a competitive market,” asserts Li.

“Moving forward, we will continue to harness data-driven innovation to co-create sustainable and impactful solutions with our HR clients.”

Photos / AXA Hong Kong and Macau

Read more interviews on why organisations have won trophies for their HR practices – head over to our Behind the Win section!

Want to be part of the celebration next year? If you’re ready to showcase your achievements and join the ranks of our winners, we’d love to hear from you! Reach out to Gloria Yam to learn how you can enter the awards and stand a chance to win.

Are you a respected industry leader? We’re also inviting senior HR professionals to join our esteemed panel of judges. If you’re passionate about recognising excellence and shaping the future of the industry, contact Selina Kwok to explore judging opportunities.