Elon Musk is at it again. Not content with being the world’s richest man, are buying up massively on Bitcoin shares, he has now changed his official title at electric car giant Tesla from CEO to ‘Technoking’ (Read: Techno. King).
In another interesting title-change twist, Tesla CFO Zach Kirkhorn, will be rebranded as ‘Master of Coin’ – the company’s head of finance is apparently a keen fan of Game of Thrones and took the name of the financial controller in the show’s King’s small council.
It is understood that both their roles at the company will remain largely unchanged.
Musk is, of course, not the first person to change a ‘normal’ title to a less conventional one. Both Google and SAP have employees the title of ‘innovation evangelist’ – while tech company Automattic has a ‘happiness engineer’.
But it prompts us to ask the question: What’s in a job title? In terms of HR professionals, does your actual job title have any bearing on your day-to-day duties, relationship with colleagues or the respect you are hoping to build with your team?
HR job titles do carry weight and significance. Merely changing a word or two in a person job title could engender greater respect and trust than the traditional title. Although a title change doesn’t necessarily change the responsibilities, it should make people perceive the role differently – and ideally for the better.
Here are the 10 most creative HR job titles, according to Namely:
#1 Chief Happiness Officer
Let your employees know you’re committed to keeping them happy and interested in the work they’re doing.
#2 Culture & Geek Resource Manager
Company culture doesn’t just mean pool tables and an open bar after work. They should understand your employees and that your organisation needs to be hiring people that will elevate that culture.
#3 Director of Attracting Talent
Designate someone on your HR team to create a top-notch recruiting process. Candidates will hear about your great hiring experiences, and current employees will be more willing to recommend their friends to an open position.
#4 Champion of Office Happiness
Introduce a champion of office happiness to be your office’s go-to person for all things related to employee engagement.
#5 Head of Optimistic People
Glass half full or half empty? Make your HR department a little more approachable by appointing someone to bring optimism to the workplace.
#6 People & Culture Systems Guru
Highlighting the skills of your HR team makes it easier for your workforce to figure out who they should go to for help.
#7 Chief Vibes Officer (CVO)
Having a chief vibes officer takes away a little bit of the CHRO stigma and lets your employees be a little more comfortable approaching them.
#8 VP of Teammate Success
A VP of teammate success supports their coworkers every step of the way.
#9 Director of Employee Engagement
Engaged employees are happy employees. Having someone who monitors employee engagement and checks-up on those who are noticeably unengaged will make a noticeable difference in how your employees are interacting with each other, clients and customers.
#10 VP of People
Taking ‘manager’ out of a title can put your employees at ease and allow them to trust the HR department a bit more.
#11 Chief Talent & Purpose Officer
Not in the official list, but we like this one too. Title of CY Chan, co-owner at HKBN.