Yu Li who previously served as FleishmanHillard’s head of talent development for Greater China was promoted in February to regional talent development lead for the Asia Pacific region.

Li who had been with the company for 12 years replaces Sally Woo, who is emigrating to Canada after nearly five years with the firm. In her new role, she will be tasked to build the firm's talent in the region. She will also lead the region’s performance management; leadership development; and recognition, retention and rewards programmes. She is based in China.

"Yu Li epitomises the collaborative and collegial culture of FleishmanHillard and understands that people are the centre of our business and our culture," Lynne Anne Davis, FleishmanHillard senior partner, Asia Pacific president, said. "She is respected for her integrity, hard work and good humour. As a leader, Yu Li not only reinforces our values and our collaborative style, she has a real gift for bringing out the best in our people."

"FleishmanHillard’s Asia Pacific region celebrated another year of record performance in 2016, largely thanks to the strength and passion of our talent," Davis added. "Our local-leadership model, with all but one of our 17 offices being led by a native of the market, continues to be one of our most distinctive competitive advantages in our region."

Yu Li will continue to bolster the firm’s local-leadership model, which has underpinned the agency’s success in the region. Employees reflect 16 nationalities, speak 13 different languages and 93% are from the region.

Photo / provided