Learning & Development Asia 2024
HKBN marks April 2024 as 'Wellness Month': New employee wellbeing initiative includes 'Talent Happy Fund’

HKBN marks April 2024 as 'Wellness Month': New employee wellbeing initiative includes 'Talent Happy Fund’


The ISP is riding on the success of past initiatives such as 'Appreciation Month' and 'Thanksgiving Day'.

In place of traditional health talks and wellness workshops, Hong Kong Broadband Network (HKBN) has made the decision to allocate the entire month of April 2024 as 'Wellness Month' for its 4,000-strong workforce.

As part of this effort, the internet service provider (ISP) has launched a new initiative dubbed ‘Talent Happy Fund’. Rolled out in partnership with Bowtie, the Fund refers to a "happy savings account" that belongs to every HKBN employee, aiming to promote health and happiness among employees, whom HKBN refers to as "talent".

“In HKBN, we uphold the concept of ‘talent-first’ initiatives," Adele Chu, Co-Owner & Director, Talent Engagement, Hong Kong Broadband Network (HKBN), tells HRO exclusively.

“The health of talents is our wealth! The stronger the health of talents, the stronger the Happy Fund becomes!”

To make good use of the Talent Happy Fund for talent to benefit from different wellness initiatives, the ‘Wellness Month’ campaign has come up with various activities.

Starting with the first wave called ‘Wellness Bazaar’, HKBN has partnered with MixCare to provide a newly revamped flexible benefits scheme. Talent will receive a specific amount of HealthCoins, which serve as the ‘currency’ on the MixCare platform. These HealthCoins can be used to redeem various products and services available, such as supplements, fitness and yoga classes, body checkups, dental services, and more, along with exclusive discounts.

“In the past, like most companies, we only offered a traditional medical plan to our employees,” shared Chu. However, this year, she states that providing talents with a more flexible and innovative wellness option has been a "groundbreaking step".

Following this is the second wave, where talents who successfully answered a few questions about the Talent Happy Fund had the opportunity to participate in the ‘Wellness Clamp in 10 seconds’ game, standing a chance to grab health products from the Wellness Pool within a 10-second time limit.

All these initiatives, according to Chu, aim to enhance the talents' awareness of physical and mental health, and eventually contribute to their overall happiness. “Through enjoying different wellness products and services, we encourage them to engage in exercise, maintain a healthy and balanced diet, and find stress relief.”

“When talents feel supported, valued, and have access to resources that enhance their wellbeing, it positively impacts their job satisfaction and overall happiness, leading to increased productivity and engagement,” she affirmed.

Chu emphasises that rather than driving talent wellbeing solely as a company initiative, HKBN strives to empower and motivate talents to proactively prioritise their own health and wellbeing.

“While happiness is not just a personal matter, we aspire to collectively experience the joy of health and happiness.”

This latest initiative adds to HKBN's efforts to promote employee wellness, whereby previous themed activities include ‘Appreciation Month’ and ‘Thanksgiving Day’.

All photos / Provided

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