Corporate Wellbeing Asia 2023
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Case study: UrbanFox’s broad spectrum of health and wellness initiatives

From mobile massages to lunchtime talks on mental wellness, and a sports and games event, Abeline Kok, HR Team Lead at UrbanFox, tells Jerene Ang about the broad spectrum of health and wellness initiatives at the B2B2C logistics enabler.

Employee wellbeing is of utmost importance to UrbanFox, a B2B2C logistics enabler that is a subsidiary of Keppel Logistics.

Abeline Kok, HR Team Lead at UrbanFox, shares that the organisation undertakes a broad spectrum of health and wellness initiatives to support the physical, mental, financial, career, and social wellbeing of its employees.

On the physical aspect, she says: “We have mobile massages for our employees at least once a month. Employees register for the massages; each session lasts about 20 minutes.”

The massages are also part of UrbanFox's CSR efforts as the firm engages the mobile massage team from the Singapore Association of the Visually Handicapped.
Other initiatives for physical wellness include high intensity interval training workshops once to twice a month, and complimentary health screenings for employees.

On the mental aspect, UrbanFox organises lunchtime talks on mental wellness, as well holds staff engagement sessions.

“The engagement sessions support mental wellbeing by providing employees with a platform for them to share their feelings and provide feedback.”

In addition, lunchtime talks are also held to promote financial wellness. Topics for the talks include personal financial planning as well as sharing on CPF and MediSave policies and schemes.

To ensure career wellness, UrbanFox has career discussions with high potential employees. “During these sessions, we will discuss their career goals,” Kok says. She adds that mentors are also assigned to high potentials.

Elaborating on other employee development and growth initiatives, she notes:

We work with Workforce Singapore to conduct skills profiling workshops for our employees. We also have quarterly appraisals where supervisors speak to teams about their performance and careers.
On the social front, UrbanFox has a plethora of initiatives to encourage staff bonding. The firm organises family day events, festive celebrations, as well as team building sessions every year.

“We also have activities which are staff-initiated. Employees with similar interests will create a chat group on Google Hangouts and organise get-together sessions. We have chat groups for bowling, rock climbing, board gaming, KTV, and more,” she says.

The initiative under the social umbrella which she is most proud of, is the Foxlympics, a sports and games event that runs across the entire year. The initiative started in 2018 and is now in its second run.

It comprises competitions in foosball, table tennis, darts, Jenga, and Scrabble. Staff are grouped into divisions which compete against each other. Each division will consist of a few departments to facilitate inter-department interactions. At the end of the year, a trophy will be given to the division with the most points.

Senior management is supportive because it sees that sports and games contribute to the physical and mental wellness of the employees.
In addition, bonds between colleagues have strengthened over the friendly competitions.

“The turnout for the event has been good and there has been positive feedback through various channels, including employee surveys and monthly round tables with the Managing Director. We also encourage staff to share feedback on Glassdoor. Since it is anonymous, the feedback should be pretty honest,” she says.

This case study was published in Human Resources’ September-October 2019 edition of the Singapore magazine.

Photo / provided

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