AIA Singapore and WhiteCoat launch digital mental healthcare programme, Think Well

The programme will provide text-based mental health coaching services, and will be embedded within all of AIA’s corporate outpatient plans.

AIA Singapore and digital health company WhiteCoat Holdings have partnered to provide end-to-end digital mental healthcare solutions covering mental wellbeing through to mental health therapy. 

Dubbed a regional first, the Think Well programme will be embedded within all of AIA’s corporate outpatient plans, and leverage WhiteCoat’s omnichannel platform and network of mental health professionals to provide complimentary, synchronous text-based mental health coaching services to the insurer’s entire corporate outpatient base. Users can complete a mental health self-assessment and make a same-day appointment to speak via text with dedicated and qualified mental health professionals comprising psychologists and counsellors in real-time.

Thereafter, follow-up care ranging from text, video or in-person consultations can be recommended to users on a personalised case-by-case basis.

In addition to providing text-based, video, and in-person consultations, WhiteCoat will provide guided support through a content library of curated mental wellness articles as well as videos, offering comprehensive resources to motivate members to stay mentally fit.

The AIA-WhiteCoat initiative comes amid rising awareness of mental wellness issues and the need to provide a supportive corporate environment for mental wellbeing through increased mental health insurance coverage. In the National Population Health Survey published by the Ministry of Health last year, 13.4% of those surveyed had poor mental health, an increase from 12.5% in 2017. Younger adults aged between 18 and 29 had the highest proportion of poor mental health at 21.5%, it added.

Affirming the timeliness of the partnership, Alvin Fu, Chief Corporate Solutions Officer of AIA Singapore, noted: “Mental health is a continuum. Our mental health may oscillate between healthy, to anxious, to hopelessness at various times in our lives."  

Bryan Koh, Founder & CEO of WhiteCoat, added: “Employers have started acknowledging the importance of providing mental health support to create a sustainable and healthy workplace."

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