Brand activation agency Geometry Global Japan has appointed Erika Iwai as senior HR manager, responsible for developing and implementing talent strategy. She will oversee HR, recruiting, and learning and development; and report to Ichiro Ota, CEO of Geometry Global Japan.

Erika joins Geometry Japan from global gaming company, Riot Games in Los Angeles, where she played a role of lead HR business partner for corporate business functions. Prior to Riot Games, she was with global supply chain teams at Mattel as HR business partner, and helped transform its talent strategy.

Commenting on her appointment, Ichiro Ota, said, "Creating a culture that attracts, retains and motivates is a key focus for us. Erika is passionate about employee engagement and collaboration. We look forward to integrating her perspective and experience into our company strategy and push and enhance the employee experience."

Added Erika: "I’m excited to join Geometry Japan and partner with the leadership team to lead the innovation and transformation during this exciting time for the company.

"I believe great businesses are the byproduct of highly capable teams delivering great services and strong community. I look forward to making Geometry Japan the destination for best people to do their best work."

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