AIA Whitepaper 2025
Top local heroes making an impact on HR across Singapore and Malaysia

Top local heroes making an impact on HR across Singapore and Malaysia

Zesty Kickz, People Potential, and more have been recognised for providing meaningful, locally driven solutions for HR teams.

Local HR providers play a vital role in supporting organisations with people and workplace challenges that are shaped by local realities. Through close market understanding and practical expertise, these providers help employers respond effectively to evolving workforce needs.

At the HR Vendors of the Year 2025, Singapore and Malaysia, the ‘Local Hero’ category recognised independent HR partners, vendors, and solution providers. Eligible organisations operate without a parent company, have no public shareholders, and are not part of an international network, unless that network is also made up entirely of independent organisations.

Take a look at the top local heroes in each market below.

Local heroes in Singapore

Gold: Zesty Kickz

Silver: Visi Intergroup

Bronze: Cultivar Staffing & Search

Local heroes in Malaysia

Gold: GKK Consultants

Silver: People Potential

Bronze: Agensi Pekerjaan JP Caliber


To find out more about the awards or to participate in the 2026 edition:


Lead image / HRO

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