The Unilever Foundry and Padang & Co today have launched Level3, a co-working space that is set to promote innovation.
In a press statement to Marketing magazine, the company said the space is supposed to redefine the traditional concept of work spaces and bring together Unilever, startups, and entrepreneurs to encourage innovation and create new partnerships that deliver real and meaningful business impact. Built within the Unilever regional headquarters in Singapore, the work space provides proximity to Unilever brands and functions, and access to existing Unilever Foundry programmes.
There will also be learning and networking opportunities, such as fireside chats, sharing sessions, mentoring programmes and access to training and resources offered by technology partners. Startups have the opportunity to interact and partner with Unilever and other ecosystem partners to solve business challenges ranging from marketing to finance, logistics, supply chain and customer development. For Unilever, the space offers a unique point of contact to innovators and the rest of the startup community, to generate real-life problem statements, ultimately catalysing demand-led innovation.
To date, 15 international and local startups have already established themselves at Level3, including Adludio, ConnectedLife, Datacraft, EcoHub, GetCRAFT, Next Billion, Olapic, Snapcart, TaskSpotting and Try and Review.
“The set-up of Level3 in Singapore – a global first for Unilever – is a strong testament to the growing vibrancy of Singapore’s startup ecosystem. Level3 represents an emerging corporate innovation model that is aligned with EDB’s efforts to encourage collaborations between multinational companies and other enterprises such as startups,” said Beh Swan Gin, chairman, Singapore Economic Development Board.
This story was first reported by Marketing magazine.
Photo / Unilever