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Generation Z - KPMG research on business students

These are the traits of your future employees



Asia’s most renowned regional HR Excellence Awards is back in October in Singapore and Malaysia to sieve out HR’s finest gems. Are you a diamond in the rough? View the categories and find out more.

Whether mobility means building experience or a portfolio of Facebook photos, the good news is that 89% of today’s business students are prepared to move countries regularly for the right job.

A new KPMG survey of over 300 business students across 27 countries signified that today’s business students are coming into the workforce with a global mindset.

However, they may need some reassuring about the corporate world they are about to enter, as 60% were worried another global financial crisis would significantly impact their career prospects.

Just under half (46%) also thought that current global instability will make it harder for them to find a job once they finish their studies.

In addition to their concerns about global instability and a willingness to travel, they were also clear that rewards for them go beyond pay and benefits.

For a large majority (92%), this meant that it was important for them to work with an organisation that contributes to a better world. A similar 89% said it was important that the work they do in the future ‘drives positive and sustainable change in society’.

ALSO READ: The top reasons why Singapore managers want to relocate

Two in three business students (67%) were clear about the profession they want to work in, after completing their studies – with finance and professional services being the most popular choices (44% and 23% respectively).

Just one in ten selected ‘technology’ as their chosen profession, even though 66% said they thought this industry would be the most successful over the next 20 years.

In addition, just 23% thought it was ‘somewhat’ or ‘very’ that they would work for the same company for their entire career, with 27% thinking it was ‘not likely at all’.

Rachel Campbell, global head of people, KPMG International, said, “These graduates won’t be happy being tied to one role or one country for their entire career, and many could go on to have two or three different careers.”

She pointed out a company that can genuinely offer multiple careers in many different countries has an opportunity to differentiate itself.

Added Iain McLaughlin, the company’s head of global talent, “While students may have a clear idea of the profession they want to work in, they are also prepared to be very analytical in choosing the right organisation, and will not be afraid to move firms or even geography to find the right opportunity.”

Image: Shutterstock



Asia’s most renowned regional HR Excellence Awards is back in October in Singapore and Malaysia to sieve out HR’s finest gems. Are you a diamond in the rough? View the categories and find out more.

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