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United Overseas Bank (UOB) has begun the first phase of its programme to strengthen the digital capabilities of its employees in Singapore, according to a media release. This Professional Conversion Programme (PCP) is an addition to UOB’s existing suite of technology-based training programmes.
As part of this, customer-facing employees will undergo the training programme to deepen their digital skills in areas such as design thinking, customer journey design, channel management, and scenario analysis and planning.
UOB’s 900 employees from its network of branches island-wide are the first to be enrolled in the programme.
Each course will be conducted through classroom learning, workshops and on-the-job training, and will take between three and 12 months for the employees to complete.
The modular programme, which also covers digital marketing, social media engagement and data analytics, will be integrated into UOB’s training programme.
Jenny Wong, head of group human resources, UOB, said, “UOB prioritises continuous training and development for our people to ensure their professional growth and to encourage more enterprising thinking. Last year alone, UOB invested $20 million in training and development programmes for our people.”
“Given the influence of technology in shaping the lives and preferences of our customers, we must ensure our people are equipped with the relevant skillsets and agile mindsets for the future. With broader minds and more informed thinking, they will also find their roles more fulfilling through the value they see they create,” she adds.
The PCP was developed in collaboration with Workforce Singapore (WSG), the Monetary Authority of Singapore and The Institute of Banking and Finance.
Tan Choon Shian, chief executive of WSG commented: “We are encouraged that UOB and other local banks are investing strongly in continuous training and upgrading of staff to enable them to be relevant and take on higher value jobs.
Photo / UOB Singapore