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French company, Saint-Gobain has recently launched its new employer brand that is firmly focused on the future; and completely in line with the group’s recently-unveiled new positioning. The new brand is the brainchild of a collaboration between the teams in Saint-Gobain’s target countries and communications agency, 4ventsgroup.
Presenting a new tagline, “Invent yourself. Reshape the world.”, the new employer brand consists of four pillars:
- A commitment to material-based solutions for wellbeing and sustainability;
- An enterprising and innovative environment;
- People matter, and the firm shows it every day;
- Co-designed and open professional development.
With this new tagline, Saint-Gobain is promoting the group’s open spirit and its demanding environment. It encourages its current and future employees to challenge their creativity to make the group a company that contributes to creating great living spaces and improving daily life.
By incorporating applicants’ perceptions of the group, the new employer brand embodies the messages that Saint-Gobain wants to get across to talented individuals worldwide. It is also a tangible reflection of the experience of the firm’s teams and of the breadth of businesses, career paths and experiences that the group offers its employees.
Claire Pedini, vice president, human resources, Saint-Gobain said: “Each year Saint-Gobain hires 28,000 people worldwide. With the new employer brand, we wanted to make our Group more visible and easier to comprehend to bring out the unique character of Saint-Gobain as an employer.”
“Our world is changing at an increasingly fast pace and our company is evolving with it. It was therefore important for us to promote the mindset we are seeking in our employees and the personalized support that the Group is able to provide them in building their careers,” she continued.
For the global launch of its new employer brand, Saint-Gobain is holding an entirely online series of international open house days called “Saint-Gobain Live Journey.”
For five days, from 12 to 16 June; students, recent graduates and potential applicants can meet Saint-Gobain teams in live sessions on Facebook that will be held in China, the United States, Brazil, India and Europe . New content, ranging from videos to employee interviews, will also be posted every three hours on the website.
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