Recruit Group integrates brands to enhance offering for pan-Asia clients

Japan-headquartered Recruit Holdings Co. has announced, effective April 2018, its wholly owned Asian subsidiary, RGF Hong Kong, will integrate its brands and strengthen organisational governance to enhance its range of permanent recruiting services, from executive to staff, across Asia.

John Tucker, regional head of Japan, will lead these changes from Singapore as regional head of Southeast Asia and Japan, effective January 1, 2018.

As part of the brand integration plan, RGF’s seven existing brands will be integrated into three service brands: RGF Executive Search, RGF Professional Recruitment, and RGF HR Agent.

Bó Lè Associates, which provides executive search services primarily in China, Hong Kong, and Taiwan, will become part of the RGF Executive Search brand, and BRecruit, which provides manager and specialist recruitment services in mainland China, will become part of the RGF Professional Recruitment brand. The names and brands of these two companies, however, will remain unchanged.

So while RGF Executive Search will be primed for expertise in senior executive to mid-level management roles, RGF Professional Recruitment is aimed at personnel for mid-level management to specialist roles. As for RGF HR Agent, it is aimed primarily at Japanese companies with offices abroad and positions that require Japanese or Japanese-speaking personnel.

Takashi Kuzuhara, president of RGF Hong Kong, commented: "This brand integration will reinforce RGF’s competitive advantage, which stems from the Recruit Group’s unique expertise and track record spanning about 60 years in the recruitment business, as well as its investments in IT."

"We will continue to grow our 1,300-plus-strong workforce as we strive to deliver even higher quality recruitment services to companies and jobseekers in Asia."

John Tucker, who is leading these changes, added: "We want clients and candidates to know they can expect the same world-class service from us in all the markets where we operate, so we’re excited about aligning all of RGF’s businesses in Asia under these three clear, focused service brands."

Presently, RGF provides services in 11 countries and markets, and 26 cities, drawing on local market knowledge amassed over many years, as well as broad networking capabilities. In Asia, the company has placed over 40,000 personnel—from executives through to staff.

Through its integration programme, RGF aims to optimise its cross-border recruitment solutions, and consolidate its service brands to match the characteristics of target market participants. RGF will also strengthen organisational governance in conjunction with this move.

In conjunction with the brand integration, the following six companies (headquarter and certain group companies) will be renamed as of April 1, 2018:

Table / RGF