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This year's rankings by Universum also identified the most preferred industries among business, engineering, and IT talent, which included banking, aerospace and defense, and computer software and technology.

Tech giant Google has emerged the top-most attractive employer in the world among three groups of students - business, engineering, and IT.

Coming in second across all groups is Microsoft, while third place goes to Apple among business students; BMW Group among engineering students, and IBM among IT students, according to Universum's World's Most Attractive Employers 2021 ranking.

Overall, the top 30 most attractive employers among each group are as follows:

Top 30 most attractive employers among business students

  1. Google
  2. Microsoft
  3. Apple
  4. Deloitte
  5. L’Oréal Group
  6. Amazon
  7. EY (Ernst & Young)
  8. KPMG
  9. J.P. Morgan
  10. PwC (PricewaterhouseCoopers)
  11. Goldman Sachs
  12. McKinsey & Company
  13. BMW Group
  14. The Boston Consulting Group (BCG)
  15. adidas
  16. Morgan Stanley
  17. Bank of America Merrill Lynch
  18. Procter & Gamble (P&G)
  19. Nestlé
  20. Unilever
  21. Samsung
  22. LVMH Moët Hennessy Louis Vuitton
  23. Nike
  24. Daimler/Mercedes-Benz
  25. Deutsche Bank
  26. Johnson & Johnson
  27. IBM
  28. Volkswagen Group
  29. Sony
  30. Bain & Company

According to the report, business talent surveyed around the world would prioritise banking and consulting industries in the job search, with the top five being:

  1. Banking
  2. Management and strategy consulting
  3. E-commerce
  4. Financial services and technology
  5. Advertising

Top 30 most attractive employers among engineering students

  1. Google
  2. Microsoft
  3. BMW Group
  4. Siemens
  5. Apple
  6. GE - General Electric
  7. Volkswagen Group
  8. Intel
  9. Daimler/Mercedes-Benz
  10. Samsung
  11. IBM
  12. Amazon
  13. Bosch
  14. Johnson & Johnson
  15. Ford Motor Company
  16. Toyota
  17. Nestlé
  18. Airbus Group
  19. L’Oréal Group
  20. Sony
  21. Volvo Car Corporation
  22. Shell
  23. Boeing
  24. Schneider Electric
  25. Pfizer
  26. Procter & Gamble (P&G)
  27. Huawei
  28. McKinsey & Company
  29. General Motors
  30. Unilever

In their job search engineering talent are aiming for innovative industries, the report noted. The top five being:

  1. Aerospace and defense
  2. Mechanical and industrial engineering
  3. Automotive
  4. Energy
  5. IT and engineering consulting

Top 30 most attractive employers among IT students

  1. Google
  2. Microsoft
  3. IBM
  4. Apple
  5. Amazon
  6. Intel
  7. Samsung
  8. Cisco Systems
  9. BMW Group
  10. Sony
  11. Huawei
  12. Oracle
  13. Goldman Sachs
  14. Deloitte
  15. Dell Technologies
  16. J.P. Morgan
  17. Accenture
  18. Facebook
  19. Lenovo
  20. Daimler/Mercedes-Benz
  21. McKinsey & Company
  22. Siemens
  23. adidas
  24. L’Oréal Group
  25. Volkswagen Group
  26. Ubisoft
  27. KPMG
  28. The Boston Consulting Group (BCG)
  29. Electronic Arts
  30. EY (Ernst & Young)

As for young IT professionals, most would favour IT-first industries, including:

  1. Computer software and technology
  2. Computer and network security
  3. IT and engineering consulting
  4. Video game
  5. Internet content and information

ALSO READ: Ranking: Singapore's top 20 most attractive employers in 2021


Apart from the above, the report identified five new career personas, as well as five global employers with the highest proportion of these personas in their student fan base:

Persona #1: Go-Getters

This group is typically attracted to companies with an established record of success, and is focused on high performance, rapid promotion, prestige, and attaining a high level of responsibility.

Global employers with the highest proportion of Go-Getters in their student fan base:

  • Morgan Stanley (49%)
  • UBS (49%)
  • Goldman Sachs (47%)
  • J.P. MOrgan (45%)
  • Ericsson (45%)

Persona #2: Globe-Trotters

This group is drawn to big city-based, multinational organisations that provide opportunities to travel abroad and work with a diverse international community of colleagues.

Global employers with the highest proportion of Globe-Trotters in their student fan base:

  • LVMH (35%)
  • Société Générale (30%)
  • The Boston Consulting Group (30%)
  • Bain & Company (29%)
  • McKinsey & Company (28%)

Persona #3: Ground-Breakers

This group enjoys team-oriented work and a creative, dynamic work environment. Ground-Breakers seek challenging work in innovation-driven companies, and they like to embrace new technologies.

Global employers with the highest proportion of Ground-Breakers in their student fan base:

  • ABB (36%)
  • Volvo Car Corporation (34%)
  • Airbus Group (34%)
  • General Motors (33%)
  • BASF (33%)

Persona #4: Change-Makers

This group aims to work for purpose-driven companies with a strong commitment to diversity and inclusion, high ethical standards, corporate social responsibility and the greater good.

Global employers with the highest proportion of Change-Makers in their student fan base:

  • Danone (19%)
  • Mondelēz International (18%)
  • IKEA (18%)
  • Bayer (18%)
  • Grant Thornton (16%)

Persona #5: Balance-Seekers

This final group seeks flexible working conditions and work-life balance. They are often drawn to local companies that can offer secure employment and a competitive base salary. 

Global employers with the highest proportion of Balance-Seekers in their student fan base:

  • Ubisoft (30%)
  • Electronic Arts (30%)
  • Grant Thornton (24%)
  • IKEA (23%)
  • Mars (23%)

ALSO READ: Malaysia's most attractive employers 2021: Shell, Nestlé, Intel


Image / 123RF

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