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WATCH why blind people make the best employees

Asia’s most renowned regional HR Excellence Awards is back in October in Malaysia to sieve out HR’s finest gems. Are you a diamond in the rough? View the categories and find out more.

Two witty and tongue-in-cheek public service announcements have been released by The Norwegian Association of the Blind to encourage employers to hire more blind people.

The first clip shows a blind employee walking in on two colleagues getting intimate with each other, one of whom continues a conversation with the oblivious man, with the PSA carrying the tagline: “Avoid gossip at work. Hire a blind person.”

The second takes the stance that hiring a blind employee can save electricity, showing a woman working on an article in the dark.

As more companies around the world embrace diversity, we’re glad a body like The Norwegian Association of the Blind has decided to take a lighter and more humorous approach to encouraging the employment of those with disabilities.

The organisation also released three other clips, including a funny one educating the public on why guide dogs should not be disturbed while they are “at work”.

What do you think of these spots, and do you reckon a similar campaign would take off in Singapore?

Leverage on technology to improve your HR operations and process at HR Tech Interactive. Happening in Singapore and Kuala Lumpur in August.
Request your invite now!

Sabrina Zolkifi
Deputy editor
Human Resources Magazine Singapore

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