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When it comes to recruiting, global investment bank Goldman Sachs is keeping up with the times. In its latest attempt to recruit young talent, the 147-year-old investment bank is running recruiting ads on Spotify.
“It’s a place where talented people from diverse backgrounds come to make a difference – from building a new app to managing an IPO,” the audio ad tells US and UK spotify users.
“We’re people who have studied the humanities, science, math – you name it. When you want to make an impact in unexpected ways, think Goldman Sachs.”
In addition to the audio ad, the bank is running banner ads on the music-streaming platform. The company told Bloomberg the ads are meant to emphasise Goldman Sachs’ value and help young people understand the company.
This isn’t the first time the bank is using slightly unconventional media to reach potential talent. Last year, the company became the first Wall Street bank to advertise on Snapchat in a bid to appeal to more Millennials.
The use of Spotify seems to be in line with the bank’s general overhaul of its recruitment practices.
Earlier this year, Goldman Sachs announced it was abandoning its traditional on-campus interviews for undergraduates at elite schools in favour of pre-recorded interviews, stating that a broader funnel of candidates and a different approach to experience and background were a better investment.
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