Human Resources



Social media on phone

Do socially-active CEOs make better leaders?

For the 5th consecutive year, HR Distinction awards will again honour the very best in the HR industry. Winning is both an affirmation of the exceptional quality of your work in the industry and among peers. Submit your entries now!
Contact us now for more details.

Now you don’t have to hang your head in shame if your staff blames you for spending all that time on social media websites during office hours.

According to the 2014 Global, Social CEO Survey by BRANDfog, having an active online presence makes you a more efficient leader.

The survey found that between 2012 and 2013, the perception that C-Suite and executive participation in social media leads to better leadership increased from 45% to 75%.

Surveying 1000 US and UK employees from startups to Fortune 1000 companies, it also highlighted a direct co-relation between CEO usage of social media and brand transparency.

Close to eight of 10 (77%) of US respondents and 69% of UK respondents agreed that executive use of social media fosters brand transparency.

In addition, 83% of US respondents and 73% of UK respondents believed that CEO participation in social media could build better connections with customers, employees, and investors.

“In today’s hyper-connected, information-driven world, CEOs and senior executives alike are expected to have an active social presence,” Ann Charles, BRANDfog’s founder and CEO, said.

“Brand image, brand trust, and a company’s long term success depend on it.”

The survey also highlighted having a social media policy allowed a company’s leadership team to be proactive rather than reactive in response to company challenges, with 87% of American respondents and 79% of UK respondents stating this was the case.

“CEO engagement on social media helps to communicate company values and shapes a company’s brand reputation,” the survey stated.

Image: Shutterstock

HR Masterclass from Human Resources magazine: High-level HR strategy training workshops
led by the world's most respected HR thought leaders & strategists.
Review the 2019 programme here »

Read More News

in Hong Kong by




Leave a Reply

You must be logged in to post a comment.