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You have seen this movie before – the older generation trying to fit in and look cool for the young crowd, only for the plan to backfire.
Recruiters at Microsoft apologised last week after inviting university students to a party, in an email that contained phrases like “bae”, “hella noms”, and “hell yes”.
The email went viral after it was shared by Twitter user Patrick Burtchaell, who said his room mate received an email from Microsoft to the upcoming Internapalooza, an annual event for Silicon Valley interns.
My roommate received this email from a Microsoft recruiter today. pic.twitter.com/90Qwr78eGO
— Patrick Burtchaell (@pburtchaell) July 6, 2016
Responses to the email on Twitter ranged from the sarcastic to the hilarious:
I’m not even sure which was the best part of that. Bae intern? Hella noms? “dranks?” Such a multilayered masterpiece.
— Problematic Doc (@forbiddencomma) July 6, 2016
Next year in Microsoft’s HR training: “Don’t call interns your bae”
— SecuriTay (@SwiftOnSecurity) July 6, 2016
— Sean Percival (@Percival) July 6, 2016
The situation got so bad that Microsoft responded to Gizmodo, admitting: “The email was poorly worded and not in keeping with our values as a company. We are looking into how this occurred and will take appropriate steps to address it.”
This isn’t the first time Microsoft has missed the mark in trying to connect with Millennials. In March, the company apologised for Tay, a artificial intelligence chatbot that quickly learned how to be racist and offensive through its interactions with Twitter users.
In the same month, Microsoft apologised after it was accused of being sexist, featuring dancers dressed as scantily-clad schoolgirls at an Xbox party.