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Susanne Arfelt Rajamand, head of marketing of Unilever Singapore has been appointed the company’s country director, effective June 2015.
In her new role, Rajamand will be responsible for marketing and sales, and managing the Unilever business for Singapore.
This includes setting and delivering strategic direction of categories, media and channels. She will also lead and manage all Unilever brands for Singapore.
Rajamand will report to Rakesh Mohan, regional chairman for Unilever’s MCLSG cluster.
Unilever Singapore has not yet named a new head of marketing.
Rajamand was head of marketing for three years, where she was responsible for the local business and ideation and implementation of the new organisational structure to improve retention rate and delivery.
From 2008 to 2012, she was regional marketing manager, in which capacity she launched 12 innovations and 30 regional marketing campaigns.
This news story was originally published in Marketing Magazine.