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Global marketing services group Dentsu Aegis Network (DAN) uses the 'agile working' approach to empower employees to responsibly deliver their results, while they hold greater control over how, when, and where they work.
This concept aligns with the company's operating model, which in turn promotes collaboration and allows maximisation of cross-network opportunities.
In line with that, the company has designed a open workspace that promotes the 'agile' culture and in turn, encourages the best productivity from its employees.
Simon Prior, Regional Talent & Organisation Development Director, Dentsu Aegis Network APAC shares: "Creating an agile workspace that stimulates innovation and interaction unleashes our people from more traditional ways of working and unlocks the potential of our people and teams – helping them to be the best they can be which is the key to defining our culture at Dentsu Aegis."
He shares more about the motivation behind such a workspace, and the further benefits reaped in an interview with Priya Sunil.
Q What spurred your company’s decision to create this office concept?
Dentsu Aegis Network has positioned itself to win in the digital economy and to achieve this, moving fast and with agility is essential. With this in mind, we developed an approach that enables a different but efficient and effective way of working – 'agile working'.
Main pantry - a variety of fixtures that serve different purposes of activities. It has a communal area for meals, office parties, discussions and more. It can fit over 700 employees and is used for town halls.
'Agile' is one of Dentsu Aegis Network's five values and it defines some key behaviours that will help us be successful – that is to be nimble, quick and flexible, thinking and acting differently from our competitors.
Through 'agile working', we wanted to bring our values to life alongside other actions and behaviours that help us firmly focus on the quality of work, collaboration and being responsible. The combination of these qualities depicting 'agile' is also very timely.
As we evolve, we will need to work more transversally across brands, driving innovation for our clients through collaboration with colleagues. Agile and collaborative working environments and better space planning are essential to drive the innovation we need for our rapid and sustained growth.
Q How does creating an innovative and interactive workplace help with the company culture?
Culture is the result of the behaviours we display at work – which is directly driven by the motivation of our employees. We know our people are increasingly wanting more choice about how they work and are seeking flexibility to balance work around other aspects of their life.Agile working provides this flexibility and drives engagement. Building an agile working environment promotes and encourages interactivity which in turn nurtures innovation as a result of diversity of thinking, skill-sets and experiences that are brought together in this type of workplace.
Creating an agile workspace that stimulates innovation and interaction unleashes our people from more traditional ways of working and unlocks the potential of our people and teams – helping them to be the best they can be which is the key to defining our culture at Dentsu Aegis.
Dentsu Sports Asia workspace - the brand has a television screening the latest sports news to keep abreast of the sports industry.
Photos and captions / provided
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