According to media reports, Ogilvy UK has offered its staff to voluntarily be made redundant as it looks to restructure its operations. An Ogilvy spokesperson in Asia told Marketing that the move will not trickle into Asia as it is a local UK office only initiative.
John Cornwell, chief operations officer, reportedly said the “offer of voluntary redundancy is the final stage in Ogilvy UK’s transformation journey.”
“Our intent is to be as transparent as possible and provide our people with choices as we continue to reshape our business for the future,” he added.
This comes shortly after Ogilvy has brought together the three distinct units of OgilvyOne, Ogilvy & Mather Advertising and Ogilvy Public Relations under a single, unified group with a common identity, positioning, client service model and P&L. The move, which was announced in June, is to serve as an integrated creative network reinforces what Ogilvy stands for and believes in – that brands matter now more than ever.
As part of the change, the iconic Ogilvy red was also reintroduced in a brighter Pantone and a secondary palette of gray, pink, blue and yellow has been added to emphasise the company’s desire to modernise, while maintaining its strong heritage.
Meanwhile in Malaysia, Ogilvy Malaysia and J. Walter Thompson (JWT) Malaysia also combined resources under a single leadership team, while having separate P&Ls. In a statement to A+M, Ogilvy’s spokesperson said this is in a move to unite the best of Malaysia’s marketing talents. The combined offerings include e-commerce, content, PR, data, martech, digital and shopper marketing. The integration has been in the works for over 12 months and no staff cuts are expected.
This story was first published in Marketing magazine.
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