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Matt Harty to head The Trade Desk operations in Asia Pacific

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The Trade Desk, recently named among the top ten on Forbes’ list of America’s Most Promising Companies, has hired ad-tech industry veteran Matt Harty as its senior vice president of Asia Pacific.

The company established its Singapore office in July 2013 to cater to the region’s client demands, and has since opened offices in Seoul, Tokyo, and Sydney. Harty will be based in Singapore.

Harty has worked in online advertising in Asia since 1997, and has held leadership roles at Omnicom in Asia Pacific, most recently running the audience solutions business for Experian Asia.

Said Jeff Green, CEO and co-founder of The Trade Desk, “With Matt’s dynamism, industry knowledge, and strong relationships, we’re confident he’ll have immediate impact on the business. We’re so pleased to add his expertise to our client offering.”

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