Human Resources

Toggle

Article

Social media being used in Malaysian businesses, based on PwC study.

Malaysian bosses don’t bother with social media

Human Resources magazine and the HR Bulletin daily email newsletter:
Asia's only regional HR print and digital media brand.
Register for your FREE subscription now »

More than half of Malaysian CEOs and the rest of the C-suite, many of whom have grown up in a generation without Facebook, Twitter or LinkedIn, are not engaged in social media strategy or activities.

A new PwC study, Social media in business, finds Malaysian organisations are ‘converts’ of social media – they have an established presence in pockets, but no proper strategy around it. The report asks: “Are you on social media simply because it seems like the thing to do?”

In comparison, 70% of the end users admit they refer to a brand’s social media presence before making a decision. Furthermore, 72% of respondents, including C-suite users, agree that top management participation on social media helps communicate the organisation’s values.

The research also found while 69% of Malaysian businesses are “fairly active” on social media, just 42% track its impact on performance.

“We noticed a significant gap between what’s expected of CEOs and what they’re actually doing when it comes to social platforms – which isn’t very much yet,” said Sridharan Nair, managing partner of PwC Malaysia

“Of course smart doesn’t happen overnight. It’s like using a new smartphone. There may be some teething problems initially. But it’ll grow on you. And very soon, you’ll find yourself asking ‘How did I ever survive without it?’.”

RELATED READ: Judging candidates by their social media profile

Listing the examples of National Australia Bank and Frito-Lay, among others, the findings point to a need to measure the impact of social media in order to demonstrate ROI.

70% of  respondents are currently developing or have already rolled out Key Performance Indicators (KPIs).

Presently, most companies (20%) are using social media to disseminate information about their products and services to potential customers, or as a sales and marketing tool (17%).

The most popular social platforms in Malaysia were found to be Facebook (39%), YouTube (28%), and Instagram (15%).

Image: Shutterstock

 



Human Resources Online is heading to Bangkok with the Accelerate HR conference on November 26-27.
HR leaders from Agoda, DKSH, Fonterra, FWD, Kasikornbank, Minor Food, Nissan Motor and more have already confirmed to speak.
Bring your team for additional group discounts.

Read More News

in All markets by

From HR executive to CEO

As CEO of Junior Achievement Hong Kong, Garrick Lau is on a new mission to inspire the next generation...

Trending

Leave a Reply

You must be logged in to post a comment.