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Prime Minister Lee Hsien Loong’s Principal Private Secretary (PPS) has been announced as the new CEO for the Media Development Authority (MDA) of Singapore.
Gabriel Lim takes up this role with effect from 17 November 2014. Lim succeeds current CEO Koh Lin-Net, who will be leaving MDA for another leadership post on 8 December 2014.
Lim, who won the Lee Kuan Yew Scholarship in 2009 to pursue a Master of Science in Management at Stanford University, has held various positions in governmental organisations prior to this appointment.
His most notable position, which he took up in September 2011, was as the PPS for Singapore’s Prime Minister, where his responsibilities included strategic communications, managing inter-agency issues as well as coordinating policy changes.
Before this, Lim was the Director (Policy), Defence Policy Office, where he helped organise the 10th Shangri-La Dialogue as well as strengthen Singapore’s defence relations internationally.
As CEO of MDA since 1 November 2012, Koh oversaw the launch of the national digital TV initiative and has also helped needy households switch over to digital TV with ease by spearheading the Digital TV Assistance Scheme.
During her stay, MDA focused on strengthening consumer protection such as safeguards for Pay TV consumers, and oversaw a strategic review of MDA’s media industry development plans and had a clear focus on improving the quality of and market for local content.
As a leader, she helped strengthen MDA’s organisational culture and placed initiatives to enhance growth and engagement of employees.
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