Millennials are shopping and comparing employer brands much in the same way they might a new car or a new pair of sneakers, highlights Ron Garrow, chief human resources officer, MasterCard.
The future of HR is being established today. Millennials and others relatively new in their professional lives are looking at their employers as brands. They’re shopping and comparing these brands much in the same way they might a new car or a new pair of sneakers.
To be an employer of choice in this environment requires two important things. First, the realisation that our employees and prospective employees are our consumers. Second, that we place an all-consuming focus on our consumer. As my marketing colleagues say: “The consumer is king, queen and everything in between.”
To compete and thrive in this type of environment, MasterCard is looking at how the brand promise comes to life internally, as much as it does for our cardholders, banks and merchants. Ultimately, it comes down to engaging – not just reaching, but truly engaging people. And finding the right tone, tenor and experiences that will make that possible.
The June 2016 issue of Human Resources magazine is a special edition, bringing you interviews with 32 HR leaders, with their predictions on the future of HR.