TUMI has appointed Fernando Ciccarelli as the senior vice president and managing director for the company in Asia Pacific. Based in Hong Kong, he will be responsible for growing the brand in the region, reporting to global CEO and president, Jerome Griffith.
“We are delighted to welcome Fernando onboard at this exciting time for TUMI in Asia. He is a proven leader who brings with him years of direct retail experience in this region,” said Griffith.
“Fernando will continue to develop and streamline the business in Asia focusing on new opportunities for the brand and providing a world class customer experience.”
Prior to joining TUMI, Ciccarelli worked with Coach, Inc. for 15 years, most recently as CFO of Coach Asia, after having served in the same capacity in both China and Japan.
Said he on his appointment, “I have always admired TUMI’s focus on constant innovation, intelligent design and unparalleled performance. The opportunity for TUMI in Asia is limitless and I am excited to be leading the next stage of growth for the brand in the region.”