SUBSCRIBE: Newsletter

Human Resources



Employees think they were lied to after joining the company

"The Asia Recruitment Award is the oscars of the recruitment industry. A display of the best of the best!"
Start your entries preparation early.
Open to both in-house recruitment & talent acquisition teams and recruitment solution providers.


In a report entitled The Employer Brand Credibility Gap: Bridging the Divide, global communication firm Weber Shandwick, in partnership with KRC Research found that only 19% of employees globally perceive a strong match between how their employer represents itself and what they experience. This massive gap shows how far employee’s experiences and expectations are apart and this can seriously harm a company’s reputation.

“Employer branding has become an imperative in an era where talent is hard to recruit, change is rampant, engagement is weak, and Millennials have their sights on the next job,” said Kate Bullinger, executive vice president and global lead, employee engagement & change management at Weber Shandwick in a statement. “A credible employer brand revolves around a compelling narrative that is authentic, recognisable and brings to life the actual experience employees have working at an organisation, whether it is the culture, leadership, training, opportunities or communications.”


Although the level of employer brand credibility is disappointing at 19%, the study did indicate there is a lot of space for firms to improve. Only a minority 7% of respondents said that they, “resolutely disagree that there is any alignment between what employers say about themselves and what they experience.” The vast majority (74%) fell somewhere in between, these are “marginally aligned” employees. And employers have an opportunity to change perceptions about their company and their brand that employees can recognise, believe in and promote.

The survey is based on the online responses of 1,902 full-time employees across 19 markets worldwide. It follows the 2014 study; Employees Rising: Seizing the Opportunity in Employee Activism, about how employee activists were sparking a new social movement in the digital age.

ALSO READ: 7 times it’s okay to lie to your boss

HR Vendors of the Year Awards is back again for its 5th year with a fascinating gala night to celebrate the best HR vendors in Hong Kong. Winning is both an affirmation of the exceptional quality of your work in the industry and among peers. Enter Awards now
Contact us now for more details.

Read More News