Human Resources



Copywriter dead after working 30 hours straight

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Indonesia – Mita Diran, a 24-year-old copywriter, passed away this week after slipping into a coma and suffering heart failure.

She died a day after tweeting: “30 hours of working and still going strooong.”

Image source: Twitter

Image source: Twitter

Diran was an employee of Young & Rubicam’s (Y&R) Indonesian arm, and had been tweeting about the long hours she was putting in at the agency in the weeks leading up to her death.


Image source: Twitter

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Image source: Twitter

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Image source: Twitter

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Image source: Twitter

Y&R has expressed their condolences for the young women’s death, and said in a statement it would shut its Indonesian office for a day out of respect for Diran.

Image source: Facebook

Image source: Facebook

The cause of her death is still being investigated.

In May this year, another young agency employee, Gabriel Li, suffered a heart attack in his Ogilvy China office and died, after having reportedly clocked out of work at 11pm every day for a month. Li was also 24.

Moritz Erhardt, a 21-year-old intern at Merrill Lynch, was also found dead in his London apartment after reportedly working three nights in a row.

[ALSO READ: 5 warning signs your staff are burning out]

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