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Hiring managers have been adopting a sales and marketing mindset when sourcing for talent, with a majority heading online to find their ideal candidates.
A new report by Cazar, which looked at 3.9 million applicants and 14,212 hires across the Asian continent, reported 99% of candidates were found online last year, with employers using an average of 12 channels to find talent.
Employers are also more inclined towards in-house recruitment, and are beginning to rely less on external staffing agencies.
“They are leveraging their own employer brand and using new digital channels for greater yet targeted reach,” the report said. In fact, the survey revealed the leading source of applicant traffic (45%) came from the companies’ own career websites.
Malaysia was identified as the country with the best hiring practices, while Singapore reported the highest level of internet penetration within the Southeast Asian region.
“[Employers] use a variety of online channels and drive them to engaging, well-branded candidate touch points, such as a dedicated careers website, which make the right individuals want to apply,” Guy Rickett, CEO of Cazar, said.
“We expect to see this gaining momentum in 2014 and beyond.”
And with more than 40% of career websites being accessed on mobile devices such as smartphones and tablets, companies in the region must continue to focus on providing a smooth mobile experience for candidates who are accessing companies’ career sites.
As we move in 2014, Cazar expects employers to “further optimise and invest in their recruitment function and processes”, and continue to leverage on their employer brand and technology to attract the best candidates.
As a result, the report also anticipate companies to place more emphasis on creating an attractive employer brand, as well as focusing on mobility to meet the needs of an increasingly mobile-friendly workforce.