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women caught in bad job wanting to quit and become entrepreneur - Aspire survey

80% of female talent would rather be entrepreneurs



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You know that practices to retain female employees are not working when 78% of them are considering leaving the corporate world in favour of starting their own business.

In this annual study by Aspire, based on an online survey of 1,265 women, these startling statistics were found despite more than 70% of women being the primary breadwinner at home (up from 66% in 2012).

More than half of the women surveyed wanted to enter the domain of entrepreneurship primarily for the opportunity to do something they love (52%), followed by a wish to control their own destiny (44%), and flexible working hours (34%).

ALSO READ: Female staff seeking flexible hours viewed negatively by colleagues

On the flipside, the “opportunity to make a difference at work”, followed by “having challenging work” are the greatest career motivators – more so, they increase in importance with every passing decade of their lives.

The respondents, which included 13% at the C-suite, demonstrated primarily a “collaborative” leadership style (40%). This style is representative being inclusive, diplomatic, warm, nurturing, and having good communication skills.

ALSO READ: Women lose confidence as they reach mid-career

Image: Shutterstock



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