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2014’s employees need to have these skills

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Employees who are experts in digital marketing, analysis and IT may be in luck next year as more companies seek talent with these specific skill sets.

According to the 2013/14 Randstad World of Work Report, 68% of employers in Singapore are expecting to hire employees with specialist skill sets in 2014, the highest percentage within the region.

“As momentum continues to move from the west to the east, the nature of work in the region is changing from more labour-intensive, low-skilled employment to more knowledge-intensive and technology-enabled work,” Michael Smith, country director for Randstad Singapore, said.

“This means that businesses in Singapore need to continue investing in innovation to gain a competitive edge in the region.”

He added innovation is the key to creating new jobs, particularly in the science and technology sector, and therefore companies will need to fill roles which didn’t exist just a few years ago, such as social community managers, app developers, content creators and data miners.

The report also revealed what employers believed is more critical to their organisation’s success. For the second consecutive year, leadership skills came out on top (38%), followed by creative and innovating skills (17%), and sales and business development skills (16%).

Smith said companies need to continue investing in training and development opportunities for new graduates to ensure they are “more business-ready”, as well as “create powerful talent management and leadership development programmes, and reach out to talent networks through universities, management schools and recruiters”.

However, the onus is not only on employers; Smith said graduates have a responsibility to “proactively and continuously up-skill themselves to remain ahead of the game”.

“For example, graduates looking for a career in application development should seek internship programmes at progressive companies to gain real-life work experience, or seek a mentor who is already working in the industry,” he said.

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