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We all know first impressions go a long way when attracting would-be employees, so it’s no surprise employer branding begins long before a candidate walks in for an interview.

A new report by HRBoss uncovered some of the biggest aspects of employer branding companies have to understand in order to gain the attention of the right candidates.

Based on a survey of the top 30 companies in the Straits Times Index, HRBoss found none of the companies offered a mobile-optimised career website, despite 92% of Singaporeans between the ages of 25 and 39 owning a smartphone.

Additionally, only nine out of the 30 companies linked their corporate site to their social media pages.

As 2013 slowly comes to a close, it’s probably a good time to start reviewing your organisation’s employer branding strategy when it comes to talent acquisition for the New Year.

Image source: HRBoss

Image source: HRBoss

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