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Pop-up cafes to help J.P. Morgan attract young recruits

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In the fight for high potential talent, J.P. Morgan continues to try and rid itself of the less than exciting image many new graduates have of the banking industry. Pop-up cafes at campuses around the world must help the company connect with the youngest generation.

“Take a break from class and stop by our Careers Pop-up for a personalized notebook and discover more about the various opportunities available to you – no matter what degree you’re studying,” reads the description of an upcoming J.P. Morgan event at Hong Kong University of Science and Technology.

The events are designed to present a career in finance as a viable and attractive alternative to joining one of the big tech companies or start-ups, whose unconventional offices and working culture appeal to many.

“We can’t just be the bank that sets up a booth in a career fair and hope that people come to us,” Supriya Doshi, J.P. Morgan’s head of HR for Singapore, told CNBC. “We have to be proactive.”

The Hong Kong event description admits that not everyone who works at J.P. Morgan had the intention of pursuing a career in finance. “But they did start out with a passion for excellence, as well as a desire to be challenged to reach their fullest potential,” it states.

Other recruitment efforts include an interactive webinar series that allows talent to log on on their computer, tablet, or mobile device and submit questions on what it’s really like to work at J.P. Morgan live to a panel.

In general, the company continues to emphasise its involvement with technology and innovation. It’s currently present at the South by Southwest (SXSW) conference in Austin, Texas.

ALSO READ: Spotify: Goldman Sachs’ newest recruitment tool

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