Singapore – Great Eastern has raised the bar for the local insurance industry by being the first insurer to receive accreditation of competency from the Institute of Banking and Finance.

The life insurer company has been awarded the status of Accredited Assessment Service Provider for Relationship Management by the Institute of Banking and Finance (IBF) under the Financial Industry Competency Standards (FICS) framework. Further underlining its service quality, 12 of Great Eastern’s life planners are also the first to receive the certification of competency under the FICS framework.

Euleen Goh, chairperson of FICS Steering Committee believes by being part of an elite group of financial institutions to be certified, Great Eastern has shown great dedication to continually upgrade its people’s skill sets. Leveraging on FICS for the specialised training needs to meet the challenging demands of the insurance industry, Goh said Great Eastern has ensured “its staff attain a standard that is recognised by the industry”.

The insurance agents went thorough a rigorous and stringent certification assessment process including written tests and one-to-one interviews with the IBF assessors to be certified competent to perform their role in relationship management. The FICS is a structured competency-based framework developed by the financial services industry to help enhance the training and development capabilities of financial institutions.