Starwood likes marketing execs hotBy: Lisa Cheong, Singapore Published: Jul 22, 2008 Asia - With 43 new hotel properties in China and another 40 underway, Starwood Hotels & Resorts has launched a new programme that hopes to train new sales and marketing associates for its aggressive expansion.
In the programme titled HotStarts, marketing executives will focus on delivering the company strategy and objectives, learning about alignment, and leveraging the Starwood tools and systems to drive market share.
Over 100 delegates from around the region attended the two-day conference from the 16th to 18th of July in Shanghai. The participants represent Starwood's portfolio, which includes St. Regis, Le Meridien, Sheraton and Westin hotels.
Miguel Ko, president of Starwood Hotels & Resorts, Asia Pacific says the decision to launch HotStarts is part of the company's initiatives to build the talent pool in the company. "Starwood Hotels & Resorts Asia Pacific is growing at an unprecedented rate and managing the human capital is our number one priority,” he adds. Starwood Asia Pacific Related Stories: Latest stories by Lisa Cheong: |
