TALENT MANAGEMENT   PRODUCTIVITY   SMA

Singapore - The Singapore Media Academy (SMA) has launched a new training centre to help media workers and professionals stay abreast with technological advancements and experiment with new skills and techniques.

The comprehensive list of offerings at the academy includes Workforce Skills Qualifications (WSQ) media production courses in HD Cinematography, Film/TV Direction, Lighting and Sound Operations, as well as media professional courses in IPTV Creative Design, Broadcast Journalism, and Scriptwriting.

"For the industry to keep pace with rapid technological changes and be at the forefront of content innovation, businesses need to be agile, staying ahead of the curve while up-skilling themselves, so that they will not be left behind by the new economy," said Minister of State for Manpower and Trade & Industry, Lee Yi Shyan.

Speaking at the centre's opening ceremony this morning, Lee said employers must look long term and upgrade workers' skills to boost productivity as well as the overall quality of the industry and workforce.

Despite the increased number of workers who have committed to the Skills Programme for Upgrading and Resilience (SPUR) training since its introduction last year, he encouraged employers to continue tapping onto SPUR to upgrade their workers skill sets at highly subsidised rates.

"With the opening of this new academy, I am confident the skills profile of Singapore's media industry will be raised," he said. "This will, in turn, attract more global media players to set up their bases here."

 

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