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Carlsberg's job ad for a beer taster

LOOK: Is this an effective job ad to scout for “beer tasters”?



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Carlsberg’s new job advertisement certainly doesn’t mince words.

In a new campaign, it is offering candidates “probably the best job in the world” – in the role of a beer taster.

The advert promises candidates will “earn $10,000 in just 4 hours”, where responsibilities include being a company ambassador, by popping a cold one during work, or entertaining friends with the drink.

Photos of the advertisement as published in today’s edition of TODAY:

This recruitment drive is part of the next phase of the “If Carlsberg Did…” campaign which was launched in June this year.

The latest in this is a spin on stuffy meeting rooms as the “If Carlsberg Did Meeting Rooms…” print campaign depicts a swimming pool complete with a floating conference table and a Carlsberg bar.

“We hence wanted to deliver probably the best work experience to beer lovers in Singapore by offering probably the best job in the world,” said Jolene Yeo, marketing director of Carlsberg Singapore.

Carlsberg will not be following typical hiring policies but will invite selected candidates to step out of their comfort zone with an unconventional interview process.

What’s your take on the job ad? Is this a good way to scout for candidates?

ALSO READ: Are these the 5 best jobs in the world?

Lead image: Shutterstock



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