Deliveroo is launching a business intelligence unit (BIU) this month in Singapore, catering to the APAC region. It will be headed by Demis Bhojoo, formerly of Amazon, who has been working in Deliveroo’s London HQ performance analytics team.
The BIU will recruit for specialised talent in data analytics, although specific numbers aren’t available yet on the recruitment targets. Deliveroo may expand to build a team in Hong Kong as well, per the statement provided to Human Resources.
Deliveroo GM, Singapore, Sid Shanker, said: “APAC is a vital market for Deliveroo. By increasing our expertise in the region we will be able to offer the best possible service to riders, restaurants and customers.”
Demis Bhojoo added: “This new unit will be hiring the brightest and the best in the region, while also looking for new partnerships with local businesses. In time we will have a footprint in multiple markets and we are very excited about Deliveroo’s continued expansion.”
The unit, operating out of Deliveroo Singapore’s corporate office in Tanjong Pagar, will be tasked with the following functions:
- To deepen understanding of the region – local food trends, tastes and restaurant markets
- To enhance performance for riders, restaurants and customers
- To look for expansion opportunities in existing countries and new markets
To take an example, riders’ earnings are expected to get a boost, as the unit will optimise the size of the rider fleet by predicting how many riders will be required in any location for a given week.
In cases where riders plan to ride in certain areas in advance, Deliveroo can make sure there are the right number of riders on the road to match consumer demand, or Deliveroo will tell riders where work is available. This ensures riders know that work will be available.
A similar unit has previously been set up by Deliveroo in the UK, credited with 80% of all customers’ calls and chats being picked up in 15 seconds or less per hour of day.
On why Singapore was chosen for the second such BIU, Shanker spoke exclusively to Human Resources: “We chose Singapore as our APAC headquarters as it serves as the ideal testbed to trial data-based solutions. Due to the smaller market size and diverse audience who consist of early adopters of trends willing to provide insightful feedback, the process of implementing and refining new models is more seamless.”