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84% of talent managers in APAC say they hire gig workers



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The talent supply chain today is more than just full-time workers. It includes free agents — temporary employees, independent contractors, consultants, freelancers — that collectively make up the gig economy, and presently, 84% of talent managers in APAC say they hire or use gig workers.

This is per new research from KellyOCG, titled From Workforce to Workfit, of 2,100 talent managers worldwide (with 403 residing in APAC) which finds that APAC usage of gig economy is the highest regionally, compared to the global average of 65%.

The most noteworthy survey findings include:

  • 65% of talent/hiring managers globally say the gig economy is rapidly becoming the new normal for how businesses organise work.
  • Three in four talent/hiring managers in APAC (79%) say a much more flexible and fluid workforce will emerge as a way to navigate an increasingly dynamic global business climate.
  • 75% of global free agents choose gig work as they see it as a way to improve their personal and professional lives.
  • Globally, 43% of organisations engaging gig workers experience at least a 20% labour cost savings and 72% say using gig workers gives their team/organisation a competitive advantage.

The Kelly research includes a Workforce Optimisation Maturity Index which identifies the maturity level with which firms currently leverage the gig workforce. Those that use gig workers less effectively than their peers are called laggards; those with stronger skills and commensurate benefits are competents and differentiators. The most skilled organisations are innovators.

kellyocg gig economy

 

Innovators make up just 13% of all companies but can reap big rewards when it comes to deploying gig labour. Innovators are heavy users of gig labour and are committed to building a more flexible and fluid workforce. This group also reports the highest level of cost savings: innovators are nearly three times more likely than laggards to save over 30% on labour cost.

Photo / KellyOCG’s From Workforce to Workfit



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